African-American Launches First African-Pride Sneaker in the Entire American History

African-American Launches First African-Pride Sneaker in the Entire American History

The sneaker industry has gone thru many evolutions over the past 30 years world over. From the appearance of global brands like Nike, Jordan, Adidas and Converse to high-end designer sneakers from Gucci, Armani to Polo. Now the newest expansion in the sneaker industry is the custom made sneaker designed for organizations, schools, entertainers and celebrities., based in metro Atlanta, is the new trendsetter.

This owned by entrepreneur Tariq Edmondson, is a new, inventive way to generate income for schools, organizations or anyone with aspirations of making their own sneaker brand. The first artefact launched is a stunning black canvas sneaker with red & green trim that’s an instant eye-catcher. Inspired by the design of the Converse Chuck Taylor, the Red, Black & Green sneaker is quickly becoming a favourite for conscious African-Americans in the USA, Caribbean and even the United Kingdom.

The company has created a modern distribution pipeline by trading direct to wholesalers and consumers via the website. The wholesale program features a low-cost system for other entrepreneurs to get concerned in a fast growing business. The wholesale program offers 50 custom sneakers for $1,000 USD. Each sneaker retails for $40 USD, which allows the wholesaler to make a profit of $20 USD per pair.


The potential for emerging niche markets to have their own custom sneaker is unlimited. Within a few months, all types of organizations have made requests to create their own sneaker line. The Harambee Leadership Academy based out Columbus, Ohio made the Red, Black and Green sneakers the official sneakers for their school. Practicing the principles of Ujima, which means “cooperative economics” will empower anyone who has the aspiration of being an entrepreneur. “We’re helping to empower organizations in the community with our sneakers, which in turn generates income and pride back to the community,” says Tariq.

READ Also  Onyeka Nwelue an atheist, tells Mother God bless you

“I’ve had calls from all over; Malaysia, Brooklyn, Dallas, Florida, Washington, Detroit, Chicago, even California. Plus, the website has received requests from Germany, The Netherlands, Canada, France, and Jamaica,” Tariq explains.

The first sneakers were officially released in June 2015 and are available globally thru the website and from authorized wholesalers. “This is the new way to reach niche consumers, I’ve been collecting sneakers for over 20 years and like the Red, Black and Green sneakers with the Africa logo on the side… I plan to join the team and become a wholesaler,” says Brian Lassiter, entrepreneur and sneaker collector.

Always on the cutting edge, has several new sneaker designs ready for Spring 2016. To learn more about their line of products visit


Other Related Links Ideal Learning Experience versus Wisdom

Nigeria’s Economic Hullabaloo The Way out

Onyeka Nwelue an atheist, tells Mother God bless you

[wpdevart_like_box profile_id="freemanbizng" connections="show" width="900" height="150" header="small" cover_photo="show" locale="en_US"]

Tell us what you think

This site uses Akismet to reduce spam. Learn how your comment data is processed.